BCTC-06 Message in a Bottle—Keynote Panel

This year, we were lucky enough to be invited to Cooperstown, New York to
take part in Brewery Ommegang’s annual camping and music festival, Belgium
Comes to Cooperstown.

It’s a famous festival in the northeast, with thousands of people setting
up for a full weekend of bottle sharing, music, food, and of course, the
beer festival part. And this year, as part of our Underwriting
collaboration with Brewery Ommegang, we wanted to help lead a conversation
around this idea of Belgian. Weather it’s Belgian-inspired, as you’ll hear
U.S. brewers often say, or it’s authentically Belgian, or Belgian style, or
anyways strain, or it’s some part of a brewing process, an ingredient, or
even the mystery and closely guarded secrets that sometimes distinguishes
Belgian brewing from other traditions. And of course, what parts of that
even matter in 2018 when so much of what’s happening in the most popular
aspects of American craft beer seem to be moving in the opposite direction.
At least for now. Even Brewery Ommegang, somewhat of a trendsetter when
they opened back in 1997, is on that 2018 juicy IPA trend with an excellent
entry of their own. And if you look at the history of Belgian brewing, full
of pilsners and English ales, and the likes, no one can reasonably scoff at
the idea. Keeping the lights on and brewing beers that people want, even if
only for a time, is as much a part of the Belgian brewing tradition as
anything else we associate it with. Brasserie Dupont taught me that.

But that’s only one part of the conversation. There are so many aspects of
American craft brewing we take for granted that are basically driven by the
brewing traditions Belgium then and now. And we wanted to talk about all of
it as part of our underwriting series called Message in a Bottle.

So we invited a bunch of brewers, a few cider makers, and people who work
in the longer value chain of craft beer around the world to try and get a
sense of where this long tradition of Belgian influence hots America’s
shores today.

This episode is the keynote conversation called “Message in a Bottle”
Generations of brewers have been inspired by Belgian brewing. What’s so
appealing? How has it been put to use? And where is it going next?

The panelists are:
Geoff Wenzel, New Belgium Brewing
Nick Purdy, Wild Heaven Beer
Phil Leinhart, Brewery Ommegang