Katherine Power, Founder of Versed Skincare & (new!) Merit Beauty

For our very last founder episode of the year, we’ve brought in the big guns! It’s serial entrepreneur Katherine Power, co-founder of Who What Wear, its spin-off line of street style-inspired fashion, a multitude of media brands and most topping our beauty minds, Versed Skincare. Total estimated value? $100 million dollars. (It’s safe to say we’re taking notes on how to kill it in business, folks.) EXCLUSIVE SCOOP ALERT: Katherine tells us about her newly announced next enterprise, an exciting line of colour cosmetics, called Merit Beauty!!
First, find out why TikTok beauty influencer of the year, Skincare By Hyram, is calling Versed the next CeraVe when it comes to drugstore skincare. We’ll share our personal favourites that we stock up on at Target, while Katherine fills us in on the SEO secret that drove some of the brand’s top-selling SKUs. Plus, how can they possibly make this “clean” skincare line so affordable? We get the answers to that question, too. Finally, stay tuned until the end to hear the official reveal on Merit makeup, including the celebrity who’s already had it in her hot little hands.
Psst! Follow our Instagram to see video footage from our chat, along with details on an exclusive contest we’ll be offering with both Versed and Merit. And don’t forget to drop us a comment to let us know what you think of the episode!

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Hosts: Carlene Higgins and Jill Dunn
Theme song, used with permission: Cherry Bomb by Saya
Produced by Dear Media Studio