Dave Gray

Liminal is a word that means boundary, doorway, portal.

We construct our beliefs, mostly unconsciously, and thereafter they hold us captive.

Once you see the boundaries of your environment, they are no longer the boundaries of your environment.

—Marshall McLuhan

The idea behind liminal thinking is that there are thresholds, doors of opportunity, around you, all the time.

Liminal thinking is the art of creating change by understanding, shaping, and reframing beliefs.

Beliefs seem like perfect representations of the world, but, in fact, they are imperfect models for navigating a complex, multidimensional, unknowable reality.

A belief is a story in your head, a cause-and-effect chain, like a recipe or rule for action.

The basic recipe looks like this: If you have a need, then look for a belief that provides a rule for action to get the result that you want.

Beliefs create a shared world.

Reality is that which, when you stop believing in it, doesn’t go away.

—Philip K. Dick