Cecilia Figueroa

Marketing is defined as the use of different strategies that are formulated through market studies and areaimedat promoting a product for sale and use.

Begin with a plan
The digital marketing framework
Organizing your marketing plan to market your business
Marketing questions

To start marketing in a business from scratch, the company has to establish some basic guidelines based on its budget and objectives. Depending on the type of company, its marketing channels may vary and adapt to its target.

Positioning and measurement:

Positioning the website with keywords related to, for example, the bestselling toys, would be the first step to consider in the strategy.

Content strategy: Positioning is not achieved of its own accord.

Opening a blog and providing relevant content for users will allow faster positioning and better quality, as well as offering an extra to the visitors.

Focusing on the target audience or targeting the audience interested in your product or service is one of the first steps to a successful content or communication strategy.

Use SEO tips to optimize your website and thus improve user experience.