Social media is excellent from the perspective of creating positive social signals for your brand.
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What are the most compelling hopes, fears, and dreams of your target audience? What are the fundamental problems in their lives? How can you solve those problems and make their lives slightly easier?
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It gives you the opportunity to establish the credibility and authority of your brand before people can trust you enough to buy from you.
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Social media bridges the gap between introducing yourself to potential customers and turning them into brand-loyal evangelists. It awards you a platform for building trust by forging strong connections with customers.
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What are the most compelling hopes, fears, and dreams of your target audience
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What are the most compelling hopes, fears, and dreams of your target audience?
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Why do you expect them to commit to buying immediately after meeting you? Just cool it a bit. Why don’t you give them a chance to get to know you?
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Social media is all about building relationships through engagement and establishing authority.
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Social media marketing is just like the wooing and relationship development phase before you can make your customers say “I do” to buying your products or services. It’s about building such strong relationships that potential buyers find it hard to say no to you.