New ideas come from seeing, smelling, hearing—being there.
qashtanqaciteerde uit7 jaar geleden
When you’re off your own beaten path, however, you are more open to discovery: when you travel, especially overseas; when you rent an unfamiliar car; when you try a new sport or experience a new activity.
qashtanqaciteerde uit7 jaar geleden
"Innovation begins with an eye."
qashtanqaciteerde uit7 jaar geleden
Indeed, we believe it’s not even enough to ask people what they think about a product or idea.
qashtanqaciteerde uit7 jaar geleden
Moggridge Associates in London
qashtanqaciteerde uit7 jaar geleden
redesign a critical medical instrument used on heart patients during balloon angioplasty.
qashtanqaciteerde uit7 jaar geleden
Seeing and hearing things with your own eyes and ears is a critical first step in im
qashtanqaciteerde uit7 jaar geleden
Since that time, the firm has steadily grown and diversified, without ever seeing an unprofitable quarter.
qashtanqaciteerde uit7 jaar geleden
ID Two in San Francisco, and Matrix in Palo Alto
qashtanqaciteerde uit7 jaar geleden
We’re not big fans of focus groups. We don’t much care for traditional market research either. We go to the source. Not the "experts" inside a company, but the actual people who use the product or something similar to what we’re hoping to create.