Using Facebook Ads to Turn New Customers Into Repeat Customers

Looking for tips on building customer loyalty?

Need innovative ideas to generate more revenue?

To explore how to use Facebook ads to turn your new customers into loyal fans and repeat customers, I interview Maxwell Finn.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Maxwell Finn, the co-founder of Unicorn Innovations, a Facebook ad agency that specializes in customer acquisition. His clients include Pat Flynn, Kevin Harrington, 3M, and American Express. His online course is called Facebook Ad IQ Academy.

Max explains why treating repeat customers differently from new customers helps reduce Facebook ad spend.

You'll discover specific ad sequences for targeting new customers versus repeat customers.

Share your feedback, read the show notes, and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
Using Facebook Ads to Turn Customers Into Loyal Repeat Customers
Max's Story

Max's grandfather and father (both entrepreneurs) built the largest privately owned commercial real estate company in the world, and that led to Max's pursuit of marketing. Back in 2006 and 2007, Max used SEO and Web 2.0 to help their agents build their brands and make more money.

Because Max wasn't passionate about the real estate world, he decided to work with software as a service. Right out of college, he became involved with a startup that raised a good amount of money and eventually had 500,000 users.

After learning about ecommerce through his work with the startup, Max began working with Kevin Harrington after Kevin's time as an investor on Shark Tank. Kevin was a huge public figure, incredibly influential, and brilliant, Max says, but didn't have the online presence that fit his persona as a star and successful entrepreneur. Max and his partner, Jeremy Adams, helped Kevin and that work naturally evolved into their agency.

At the agency, people asked Kevin for help with their products and all of those products needed online marketing support. That's where Max and Jeremy came in. So Kevin brought in a product, sourced it, and got it on TV. Then Max and Jeremy helped with the funnels, marketing, Facebook ads, Shopify store, and so forth. Their partnership was a perfect match that allowed them to offer clients a full range of services.

Max has been working on the Facebook ads side for about five years and has invested heavily in it since day one. Today, Max and Jeremy are running their own agency, Unicorn Innovations, and in addition to client work, they offer digital courses.

Listen to the show to discover why the 2008 recession was an interesting time for Max to begin his career in marketing.

Benefits of Targeting Current Customers

Many marketers and business owners have a flawed assumption that when someone becomes a customer, that customer will always buy from the business because their product and followup are so incredible. In reality, the business still needs to compete for customers. Other companies will try to get the customer to leave your brand and go to theirs. One transaction isn't enough to build loyalty.

If, for example, you've been drinking Coca-Cola for two decades, your grandparents drank it, and your parents drank it, moving to a different brand is harder. However, after a first-time purchase, your business doesn't have that kind of brand equity and loyalty. It's really important not to neglect your customers.

When you reach out to customers, Facebook ad retargeting offers advantages over email followup. If you're great at email followup and you're lucky, you get 20% to 25% open rates. So out of 1,000 customers, 800 to 850 of them don't get your email messages.

However,