How to Work With YouTube Influencers

Want your ads to reach an enthusiastic niche audience?

Have you considered collaborating with YouTube video influencers?

To discover how to work with influential YouTube creators, I interview Derral Eves.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Derral Eves, one the world's top YouTube video marketing experts. He's consulted with many of the world's largest YouTube channels and is also the founder of VidSummit, an industry conference for video creators, agencies, and brands.

Derral explains how to collaborate with YouTube influencers and maximize your ads budget.

You'll discover what you need to know about how to disclose influencer/brand relationships.

Share your feedback, read the show notes, and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
How to Work With YouTube Influencers
Derral's Story

Since 1999, Derral has worked with brands and businesses through his agency. Originally, Derral's focus was using search engine optimization to increase websites' visibility. After YouTube came along, his agency began optimizing clients' lead generation videos on Google.

Derral helped the owner of a pest control company quintuple his business, and over a year, helped The Piano Guys go from being unknown to having 1.8 million subscribers and hundreds of millions of YouTube video views.

Through his work with The Piano guys, Derral saw the power of audiences and the influencing power of his client. He was shocked at how engaged and excited people could get about sharing someone else's vision, mission, and purpose.

Through YouTube, The Piano Guys created a tribe and became visionaries. They brought people together and spread their uplifting message to the world through music and visual representation. People who work together and grow communities can ultimately change the world, Derral believes.

Derral decided to focus solely on developing audiences and building influence and sold off the other portion of the business around 2007 or 2008. Since this transition, Derral has been especially attracted to projects and people that are making a difference in the world. Derral and his company have helped 14 different channels start from scratch, reach more than a million subscribers, and generate 21 billion video views.

After working with every vertical on YouTube, Derral has found a system for creating audiences. Also, he's learned how influencers affect their tribe and get people involved in changing the world.

As Derral and his team have navigated this landscape, they've learned that influencers aren't a new trend. They've been around since the beginning of time. People are put in positions of influence.

Derral has also learned that the way influencers communicate and interact with fans can make a big difference. By simply interacting like a regular person with their audience, influencers can have a positive impact on people.

Listen to the show to hear Derral give an example of a great interaction between a fan and an influencer.

Why Work With YouTube Creators?

One of the biggest challenges an agency faces is how to get the most visibility for their clients. You can always pay for an ad; however, influencers can make an impact that an ad can't because the fans who engage with a specific creator or influencer are willing to listen and take direction from that influencer. Those fans have a sense of loyalty to the influencer, who's already part of their lives.

When agencies look for the most effective way to reach their intended audience, they have choices. They can do a targeted ad, integrate an influencer in the ad and target the influencer's demographic,