Launching: Why Podcasts Are a Hot New Way to Launch a Product

Are you getting ready to release a product, book or service?

Do you want to know how a podcast can boost your launch?

To learn why podcasts can be a very powerful marketing tool when it comes to starting a launch, I interview Brian Clark and Chris Ducker for this episode of the Social Media Marketing podcast.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Brian Clark, founder of Copyblogger Media and host of the new podcast New Rainmaker. Chris Ducker is the author of Virtual Freedom and host of The New Business Podcast. Both Brian and Chris are serial entrepreneurs.

Brian and Chris share why they've chosen podcasts to launch their new products.

You'll discover ideas for your own launches and why you should give audio a chance.

Share your feedback, read the show notes and get the links mentioned in this episode below!
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Here are some of the things you'll discover in this show:
Launching With Podcasts
Why launch a special podcast with the same name as a new book?

Chris explains that podcasting has been good to him from a personal brand perspective, and it's been a way for him to grow his own personal network of contacts and business associates. It also enables him to expand reach ridiculously in a short period of time.

Chris says that he enjoys podcasting because he is more of a talker than a typer. The last thing he wanted to do after he had written his book was to write blog posts to promote it.

So when they put together a marketing plan for the book, there was no doubt in Chris' mind that a special podcast with the same name would be the best approach.

Listen to the show to find out the two main reasons why Chris chose podcasting to help with the launch of his new book.

Why add a podcast to the launch plan for a new product?

Brian tells the story of how during his time as an attorney, he was first introduced to the word rainmaker, which means the person who brings in the business.

It was back in 1998 that Brian started to publish online and he became an entrepreneur. He didn't have professional or family privileges, so he couldn't be the traditional type of rainmaker that he had observed earlier. Reflecting on it, he saw that the Internet was his way to become a rainmaker. Nearly sixteen years later, it's played out really well. It's the genesis of the concept itself.

Copyblogger has done a couple of podcasts, and although they don't have the hugest uptake, people do love them.

Brian says that they see audio as a completely new channel to reach people who may not be familiar with their brand, and this is in line with the product they'll soon launch.

You'll hear why Brian sees audio as the best foundational content, from which you can create every other form of content.

Listen to the show to find out why the New Rainmaker podcast is more than just a podcast.

Where is the world of podcasting heading?

Brian believes that the reason podcasts didn't do as well as expected back in 2005 was because it was hard for people to make money with sponsorships or advertising.

However, everyone uses content to sell things, and the world seems to be waking up to this. Consequently there has been a big resurgence in podcasting.

The way Apple has embraced podcasts as a format within iTunes has made it easy to subscribe and more people than ever are now aware of them.

You'll hear why podcasts work for anybody who knows what they're talking about, and why Brian believes we are entering the golden age of podcasting.

If you want to read more about where the world of podcasting is headed, be sure to check out Social Media Marketing podcast...