Twitter Traffic: How to Double Your Traffic to Your Content

Do you use Twitter for business?

Are you wondering how to use Twitter to increase traffic to your blog?

To learn how to use Twitter to grow your business, I interview Kim Garst for this episode of the Social Media Marketing podcast.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Kim Garst, CEO of Boom Social, a company and blog that specializes in social media marketing. One of Kim's areas of topical expertise is Twitter marketing.

Kim shares how she uses Twitter to promote her content and offers.

You'll learn about what type of content works best and how frequently you should share it.

Share your feedback, read the show notes and get the links mentioned in this episode below!
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Here are some of the things you'll discover in this show:
Twitter for Business
How do you use Twitter to help your business?

Kim describes many ways to leverage Twitter to help grow your business. One way is to use news updates. Kim refers to Twitter as the "info superhighway."

A lot of people don't use Twitter search in the same context as they would with Google. In many cases, the news hits Twitter before it hits the major news channels. There are real people out there who share real information in real time.

With Twitter, you can leverage the search function as a way to keep track of your competition. You can search for keywords and find conversations in real time. It's a great way to pay attention to trending topics.

You'll hear an example of a news story where 85% of the people polled said they found out about an incident on Twitter before the traditional news got the information.

One of the biggest values that Kim has found for Twitter is to drive traffic. It's the most responsive targeted traffic source that you can have at your fingertips.

Listen to the show to find out how Kim uses Twitter to drive traffic to her Facebook Page.

How Twitter can drive more traffic to a website

Kim describes the free offers on built-in tabs on her Facebook Page and why she tests them first on Facebook.

Twitter is unique in that you can share your free offer 2-3 times a day; whereas on your Facebook Page it would be considered overkill. A tweet has a lifespan of about 30 seconds, so you can share your free offers multiple times a day and it's seen as acceptable. Different viewers see them as they come through their news feeds.

Kim explains the strategy behind sharing the same link multiple times a day and why you shouldn't use the same tweet throughout the day. You'll want to switch them up and test different wording to see what people respond to the most. Kim uses HootSuite to schedule her tweets.

You'll find out why it's the number-one opt-in source for leveraging her Twitter traffic to her Facebook Page.

Kim shares how she monitors and keeps track of each tweet's performance and why you should only run 2 or 3 at a time, otherwise it's overwhelming.

You'll hear what type of content Kim shares from her own articles and how frequently she schedules them.

Twitter is Kim's number-one traffic source. She has leveraged the same concept for her clients and increased their traffic by 100-400%. Kim highly recommends that you share content that is still relevant and holds value.

You'll hear an example of how to use a hashtag when promoting a blog article and why hashtag content has more relevance.

Listen to the show to find out what is one of Kim's top converters.

Common mistakes businesses make on Twitter

Kim says the mistake people make with their Twitter account is to remain inactive. You need to be consistent regardless of which platform you use,