#518: Sweeten the Deal: How To Create a Bonus Package That Gets Your Audience to Buy

>> Head here to grab the bonus that goes hand-in-hand with this episode: 5 Real-Life Course Bonus Examples To Inspire You << Everything you need to know about course offered bonuses When I was a kid, every once in a while my mom would let my sister and I buy a sugary cereal. You know the ones from back in the day -- Cap’n Crunch, Cinnamon Toast Crunch, Fruit Loops… the list goes on!
It was a really special treat to get these cereals, not only because they were oh-so-good (and totally unhealthy) but also because there was a really cool prize at the bottom of the box.
The whole way home from the grocery store, all my sister and I could talk about was what the prize was going to be, and all the important details about how it would go down the next morning when we opened the box.
This little “bonus” in the bottom of the cereal box got us so excited to eat breakfast the next morning that we could hardly wait for it!
And when I think back on this memory as an adult, I’ve realized that this is actually how I look at course offered bonuses -- and how they not only create urgency around buying your product, but provide a ton of value to your audience.
In fact, with every course bonus that I create, it’s my goal for my students to anticipate just how good it’s going to be, and cannot wait to get their hands on it.
And that, my friend, is what this episode is all about. In it, you’ll learn:
How many bonuses you should include with your offer What content you can should use for your bonus package What to include in your bonus that will make it extremely enticing The different types of bonuses and how you can include them in your offer How to put a value on your bonus Plus, to help inspire you when you start creating your own bonuses, I’ve created a free resource that includes 5 amazing bonuses from my students.
This episode is jam-packed with valuable information, so be sure to have a pen and paper handy to take notes.
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