Mobile Marketing: How to Get Started

Do you use mobile marketing for business?

Are you wondering how to get started?

To learn how mobile marketing and social connect, I interview Jamie Turner for this episode of the Social Media Marketing podcast.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jamie Turner, co-author of the book Go Mobile. His blog, the 60 Second Marketer is ranked as one of the top 10 marketing blogs by Social Media Examiner. He also runs a social media and mobile marketing agency called 60 Second Communications.

Jamie shares how to start with mobile marketing and why you should pay more attention to mobile customers.

You'll learn what tools to use and the difference between mobile websites and mobile apps.

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Here are some of the things you'll discover in this show:
Mobile Marketing
Why marketers should pay more attention to mobile customers

Jamie states that 15-50% of the people who visit your website come in from a mobile device and this number will continue to grow.

When consumers visit your website from a mobile device, you need to be there to meet them, understand mobile marketing and know how to connect with customers on mobile.

You'll have to learn how to use mobile, as it's a way to build a bridge between you and your customer.

You'll discover how more people check prices on their mobile devices while shopping and what you need to provide them to make sure they buy from you.

And you'll hear that when people buy a product on mobile devices, particularly tablet computers, their total ticket price is typically higher than it is via a desktop computer.

It's important to be mobile-ready—not only for B2C but for B2B too.

Listen to the show to find out how many people bought a virtual ticket on a smartphone while attending Social Media Marketing World.

Is there a social media connection when it comes to mobile marketing?

Jamie sees email as a social media tool. Sixty-seven percent of all "C-level" executives check their emails from their mobile devices. The better-known tools being LinkedIn, Facebook, Twitter and YouTube.

We all need mobile websites. Remember when consumers visit your site, one of the prominent things you want to do is give them the ability to connect with you on social media platforms from their mobile device.

You'll hear Jamie give a great example of how you can use LinkedIn on a mobile device in a business environment.

Photography is easy on a smartphone. Look at how well Twitter and Facebook have integrated photos into their mobile apps. It's a great opportunity to grab customers. You'll find out how Ramon De Leon, a regional Domino's pizza guy in Chicago, evangelizes his business with the use of Twitter.

Jamie explains what mobile websites mean and the difference between a mobile website and a mobile app.

You'll discover what you need to do to make your website mobile and why the WPtouch plugin for WordPress is an awesome tool to have.

Listen to the show to find out why social is mobile.

The most common types of marketing when dealing with mobile users

Jamie lists 7 things businesses have to think about when it comes to mobile marketing.

Mobile websites
SMS
Mobile display ads/banner ads
Mobile paid search
Location-based marketing
Apps
QR codes

These are the primary tools out there. Jamie's advice is to make sure you always start with a mobile website and then move into paid search or QR codes.

You'll hear Jamie give an example of how a restaurant can use SMS to drive more foot traffic to their business.