LinkedIn Mobile: What Marketers Need to Know

Have you tried the updated LinkedIn mobile app?

Are you actively using LinkedIn to engage with your network?

To discover how to use the LinkedIn mobile app for marketing on the go, I interview Viveka von Rosen.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Viveka von Rosen, the world's leading LinkedIn marketing expert. She authored the book LinkedIn Marketing: An Hour a Day and is the founder of Linked Into Business, a LinkedIn marketing consultancy. She moderates the Twitter chat #LinkedInChat Tuesdays at 5pm Pacific.

Viveka will explore the latest mobile apps from LinkedIn and what they mean for marketers.

You'll discover how to navigate the updated LinkedIn mobile app.

Share your feedback, read the show notes and get the links mentioned in this episode below.
Listen Now
You can also subscribe via iTunes, RSS, or Stitcher.

Here are some of the things you'll discover in this show:
LinkedIn Mobile
LinkedIn's mobile apps

Viveka shares that the newest LinkedIn app, the LinkedIn Mobile App is actually an update of the earlier app, but that there are a lot of other apps within LinkedIn people might not know about, such as the Job Search app.

There are also the apps that came with companies purchased by LinkedIn, such as SlideShare and Connected, a Customer Relationship Management (CRM) tool. (Note: After this recording, LinkedIn announced they were retiring the Connected App on March 21, 2016.)

In addition, there are tools like the Recruiter app, Sales Navigator, Lookup and Elevate which are associated with LinkedIn's premium accounts. Then there's LinkedIn's news reader, Pulse, and the new Groups app.

Although all of LinkedIn apps are available to iOS users, only some are available on Android, and Viveka reminds listeners that not all of the apps are free.  For example, Elevate is a combination CRM, content management, content curation tool priced for medium to large companies.

Viveka shares a free alternative to Elevate called LinkedIn Lookup, and discusses the differences between the Connected app and Lookup.

Viveka talks about the new Groups app and shares ways users can take advantage of features like the Highlights tab and the @ tag function.

Listen to the show to hear Viveka discuss how and why LinkedIn is focusing on mobile.

Thoughts on the improved LinkedIn mobile app

Viveka feels the updated LinkedIn app is significantly easier to use than the old version, which means people will use it to stay in contact with their network more often. She says users she's spoken to seem to like the update.

She says there are still some minor limitations with the app, but LinkedIn appears to be on top of it. For example, early on you couldn't customize an invitation to connect on the mobile app, but LinkedIn has fixed that.

Viveka goes on to discuss a current issue which affects the visibility of contact info for 1st level connections and why she thinks this is leading to a change to the Connected app.

She also says that image updates have vastly improved. In the old app you had to send a picture to Evernote or Dropbox before you could share it on LinkedIn, and now you take a picture on your phone and post it immediately.

Listen to the show to hear Viveka's thoughts about hashtags on LinkedIn.

Navigating the app

Viveka takes us through the navigation of the updated LinkedIn mobile app and starts with the Home button which takes you to a page that is similar to your home page on LinkedIn. She explains it's where you see and share updates, and she the algorithm on her mobile seems to be smarter than the desktop version.

There are two pages behind the Me button, Viveka continues. The first page contains notifications about people's interaction...