Get Social. That's the first step to being successful with Social Media Marketing. But too many marketers think that just having a Facebook page and a Twitter account will send them floods of qualified traffic.
Those marketers are buying into an internet dream that died long ago.
Just being present on Social Media isn't enough. By a long shot.
To turn social media likes and shares into cash, you need to be providing value. In the form of original and highly relevant curated content. On a regular basis.
The form that content takes - whether it's text posts, audio, video, or infographics isn't important.
What IS immportant - is that the topic and relevance of the content matches the best content form for each Social Media Platform.
Yes, Social Media Marketing success is NOT a walk in the park. You need to know what to post when, here, and to whom.
In his last book - "Social Media Mastery" - Social Social Media Consultant Clark Zukerberg opened his personal rolodex of tips, techniques and strategies to give you an unfair Social Media Marketing advantage.
In this book, he takes those techniques to the next level. By defining what it really takes to successfully "Get Social."