Twitter Marketing: How to Succeed on Twitter

Do you use Twitter for your business?

Are you wondering how to get more out of your Twitter marketing?

To learn how to successfully market your business using Twitter, I interview Mark Schaefer.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Mark Schaefer, the author of The Tao of Twitter, Return on Influence and co-author of Born to Blog. He's a college educator, blogger, consultant and speaker. This is his third appearance on this show!

Mark explores what you need to know about using Twitter for your business.

You'll discover the path to Twitter success, how to utilize everything Twitter has to offer to market your business, and manage your followers and lists.

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Here are some of the things you'll discover in this show:
Twitter Marketing
How Mark got started with Twitter

Mark believes that you really need to immerse yourself in the social web in order to truly understand it, or be successful as a consultant or teacher. Mark immersed himself in Twitter 7 years ago, when he started his own consulting business and started to teach.

Mark admits that he was not an early fan of Twitter. It took him months to figure out that this platform was more than just the advertising, technology, mentions or hashtags. Once he understood the powerful human aspect behind Twitter, it changed his life and he wanted others to understand it too.

Mark calls Twitter the greatest networking tool ever created. Many of the connections he's made around the world would not have been possible without Twitter and his blog.

Listen to the show to discover more about Twitter's powerful ability to connect you with potential clients and opportunities.

The three elements of the Tao of Twitter

Mark identifies tao as the Chinese word meaning path. He explains that there is a certain path to success.

Behind every Twitter success story, perhaps behind every social media success story, there are 3 essential elements to this path: meaningful content, a targeted audience, and authentic helpfulness.

You'll hear Mark discuss each of these three elements in detail and how they work to create meaningful connections for your business when you use Twitter.

According to Mark, there is no better way across any social media platform to create an audience than Twitter. It offers so many ways to find the right people for your business.

Listen to the show to discover how these three elements work together to lead to success on Twitter.

How businesses can use Twitter

In The Tao of Twitter, there is a chapter called "25 Ideas to Toast Your Competition". Mark offers a few examples of this in the show. He thinks that Twitter is under utilized by businesses today, yet it has the power to transform your business.

For instance, Twitter search can be the most powerful source of marketing research available to you. It offers users the ability to target an audience down to a specific zip code, sentiment, or keyword.

Twitter's Advanced Search allows you to find potential clients, conduct competitive research, track trends, or provide customer service, all in real-time.

Mark explores the benefits of paid promotions and ads on Twitter.

According to Mark, this is a great time to try Twitter advertising. The inventory is high and the cost is relatively inexpensive at the moment, but Mark projects that this may not be case for long, as more people learn to leverage this opportunity.

Listen to the show to discover a little known trick that makes Twitter advertising especially attractive to marketers.

Broadcast content versus being helpful