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Nir Eyal

Nir Eyal is the author of "Hooked: How to Build Habit-Forming Products." Nir has distilled years of research, consulting and practical experience to write a manual for creating products people love. He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.Nir blogs regularly at




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As infinite distractions compete for our attention, companies are learning to master novel tactics to stay relevant in users’ minds.
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I looked for insights from academia, drawing upon consumer psychology, human-computer interaction, and behavioral economics research.
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building habit-forming products is indeed a superpower. If used irresponsibly, bad habits can quickly degenerate into mindless, zombielike addictions.
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