George Pain

Schedule 2-4 hours every week to focus on your content creation processes

Think about how you would educate them about the unique aspects or qualities of your business; the unique benefits and advantages of your products or services; what problems you help people solve; how you help improve or add value to other people’s lives, why people need your products or services, etc

Ensure that your content reflects the consistency and continuity of your brand. Review your editorial stands periodically to ascertain that the tone and voice of your brand are consistent with the blog persona in general. Are you positioning yourself as a fun, youthful, fresh blog for a younger audience? Are you positioning yourself as an authoritative and serious source of information in your industry?