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Walter Isaacson

Walter Isaacson, the CEO of the Aspen Institute, has been chairman of CNN and the managing editor of "Time" magazine. He is the author of "Steve Jobs"; "Einstein: His Life and Universe"; "Benjamin Franklin: An American Life"; and "Kissinger: A Biography," and the coauthor of "The Wise Men: Six Friends and the World They Made." He lives in Washington, DC.

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“You know the business plan won’t survive its first encounters with reality,” he says. “But the discipline of writing the plan forces you to think through some of the issues and to get sort of mentally comfortable in the space.
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Then you start to understand, if you push on this knob, this will move
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over here and so on. So, that’s the first step
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