Eric J Scott

Your open rate is the term given when people on your email list open your email. The rate is usually given as a percentage. For example, if 4 people are on your list and 1 person opens it, then your open rate is 25%. Your click through rate (CTR) is the number of users who clicked on the link in your email.

Role-based email address is an address that starts with sales@, info@, press@ or any other description which reveals that messages you send to the address may be seen by or forwarded to more than one individual.

Rich email content is using advanced technology such as are videos, podcasts and other email matter that subscribers can view without leaving their inbox