Michael

overcoming skepticism is much more about emotion than it is about rationality.

Much of the job of effective communication is about building that foundation of openness so that a message can be accepted.

find the areas of alignment between our idea and their worldview.

people trust the news media even less than they do business and government.

most people claim the opposite of skepticism to be optimism. Not true. It is actual y gul ibility.

We don’t want to be told what to think.