Daniel Kahneman

Why call them System 1 and System 2 rather than the more descriptive “automatic system” and “effortful system”? The reason is simple: “Automatic system” takes longer to say than “System 1” and therefore takes more space in your working memory. This matters, because anything that occupies your working memory reduces your ability to think

The gorilla study illustrates two important facts about our minds: we can be blind to the obvious, and we are also blind to our blindness.

The gorilla study illustrates two important facts about our minds: we can be blind to the obvious, and we are also blind to our blindness.

many people are overconfident, prone to place too much faith in their intuitions. They apparently find cognitive effort at least mildly unpleasant and avoid it as much as possible

It suggests that when people believe a conclusion is true, they are also very likely to believe arguments that appear to support it, even when these arguments are unsound

you know far less about yourself than you feel you do.

You can see why the common admonition to “act calm and kind regardless of how you feel” is very good advice: you are likely to be rewarded by actually feeling calm and kind

Some cultures provide frequent reminders of respect, others constantly remind their members of God, and some societies prime obedience by large images of the Dear Leader. Can there be any doubt that the ubiquitous portraits of the national leader in dictatorial societies not only convey the feeling that “Big Brother Is Watching” but also lead to an actual reduction in spontaneous thought and independent action

A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.

when we are uncomfortable and unhappy, we lose touch with our intuition