Daniel Kahneman

Amos was always very funny, and in his presence I became funny as well, so we spent hours of solid work in continuous amusement. The pleasure we found in working together made us exceptionally patient; it is much easier to strive for perfection when you are never bored

Systematic errors are known as biases, and they recur predictably in particular circumstances

This book presents my current understanding of judgment and decision making

the role of resemblance in predictions.

heuristic (roughly, a rule of thumb) t

“Judgment Under Uncertainty: Heuristics and Biases.”

we can be blind to the obvious, and we are also blind to our blindness.

If you can do this, you will never again be fooled by the Müller-Lyer illusion. But you will still see one line as longer than the other.

To implement that rule, you must be able to recognize the illusory pattern and recall what you know about it. If you can do this, you will never again be fooled by the Müller-Lyer illusion. But you will still see one line as longer than the other

if there are several ways of achieving the same goal, people will eventually gravitate to the least demanding course of action.