. In Russia, Formica reigns supreme. Seventy years of historical materialism have obliterated the Russian sense of aesthetics. Where does bad taste come from? Why use linoleum at all? How did kitsch take over the world? The principal phenomenon of globalization has been a worldwide embrace of the ugly. If you need convincing, just walk around a Chinese village, check out the latest decor in French post offices, or consider what tourists wear. Bad taste is the common denominator of humanity.