The Tricycle Effect is an inspiring self-help book for leaders, children, athletes, families, businesses, and organizations of all sizes written by Dane A. Deutsch.

Practicing the principles laid out in each chapter through “straight from the heart” stories will teach you how important it is to lead with Character First.

Many leaders today get caught up in reading books and attending seminars that focus on “people skills” like leadership, teamwork, communication, etc., but in the end, fail to focus on “character.”

Character is the one attribute that each leader requires to lead their organization to True North on their Moral compass, from success to significance, from chaos to structure, and from a culture of self-entitlement to a culture of trust, ownership, and servant leadership.

Through each chapter, Dane shares personal stories of why leading with “character first” will help a person become more productive, successful, and significant.

“The Tricycle Effect” is what every leader needs to “pedal” themselves, their family, and their organization from success to significance.

So join me. Take a seat, grasp the handlebars, and let’s get Trikin’!