LeapList

It doesn’t matter if you think Facebook and Twitter are for kids, social media and Google are where people turn when they want to get to know the “real you.”

You want to be in control of the conversation that is being had about you there -- and if there isn’t a conversation happening, you need to get one started.

Personal brands should be important to everyone. Personal brands are not only for the entrepreneur that owns their own business. It is the secret sauce that can make you stand out of a stack of resumes.

If you don’t develop your own personal brand others will do it for you. Developing your personal brand is the proactive way of controlling your career development and how you are perceived in the marketplace.

A strong personal brand will impact your ability to get the right jobs, promotions, and increase your ability to attract talent and capital.