help you to become the kind of person you always knew you could be, in business and in life
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Brand Identity Breakthrough will teach you how to present your company in line with your higher ambitions
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Why don’t they see the same benefits that are so obvious to you
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the appeal of your product or service is obvious. But your audience doesn’t share your feelings.
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Learning to Tell Their Story
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Prepare to be asked difficult questions and discover real answers about who you are and what you are trying to accomplish in the world.
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but ignore character and core values. Without these things, they will never reach the market appeal and penetration their products and services are capable of
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what I do at home, what I do at work, and what I do in the world. We’re being forced to live three lives, so it’s no wonder we can’t nail down this entrepreneur thing
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Wherever you find yourself in this spectrum, you need to know that life didn’t bring you this far to just kill the dream. Your second wind is coming! This is your due season! How do I know? Because you’re holding this book.
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the best brands are the ones that know what they were born to do in this world