Design for Real Life

We’ll never gather every single perspective; we can’t interview the universe every time we build a website. But even with a handful of diverse people, we can learn a tremendous amount about where our product might break, and how we can avoid that

When you’re designing a form, try reading every question out loud to an imagined stranger, listening to how it sounds and imagining the questions they might have in response.

As you read aloud, pretend you're talking to a real person and ask yourself "Would I say this to someone in real life?"