Earlyvangelists are a special breed of customers willing to take a risk on your startup’s product or service because they can actually envision its potential to solve a critical and immediate problem— and they have the budget to purchase it.
Steven Halimciteerde uit6 jaar geleden
successful startup solves this conundrum by focusing its development and early selling efforts on a very small group of early customers who have bought into the startup’s vision.
Steven Halimciteerde uit6 jaar geleden
Develop the Product for the Few, Not the Many
Steven Halimciteerde uit6 jaar geleden
turning the founders’ initial hypotheses about their market and customers into facts.
Steven Halimciteerde uit6 jaar geleden
had a solution in search of a problem
Steven Halimciteerde uit6 jaar geleden
They had developed a great product, but they had neglected to spend an equivalent amount of time developing the market
Steven Halimciteerde uit6 jaar geleden
build a repeatable sales road map for the sales and marketing teams that will follow later. The sales road map is the playbook of the proven and repeatable sales process that has been field-tested by successfully selling the product to early customers.
Steven Halimciteerde uit6 jaar geleden
For a startup to succeed, Product and Customer Development must remain synchronized and operate in concert.
Steven Halimciteerde uit6 jaar geleden
In short, in big companies, the product spec is market-driven; in startups, the marketing is product-driven.