Entrepreneurship For Dummies

an entrepreneur is someone who creates a new opportunity in the world of business and assembles the resources necessary to successfully exploit that opportunity — money, people, and organization

For example, surveys find that virtually all entrepreneurs have cofounders, so starting the venture as a team is important.

come flocking to it

rigid and hierarchical

Sometimes, doing what no one else is willing to do provides a huge opportunity and some space in which to exploit it before the skeptics discover that you were right.

pepper the media

Wherever there’s a customer need that hasn’t been filled, there’s an opportunity for an entrepreneur to satisfy that need

Share company information to increase the intelligence of your business.

If you want to move as fast as possible, keep your business as small as you can.

success is “turning lemons into lemonade.”