MASTERING BLOG MARKETING

This book will teach you how to use a blog to bring target website traffic to your site and how to naturally reach top rankings for your most important keyword phrases.

Creating your own business blog is a powerful way to build your brand as the industry expert in your market. Blogs, if used correctly, are the most powerful SEO tool available. You will learn the technique of SEO blogging.

Blogs are the natural way to add keyword rich content to your website on a regular basis. This is a great strategy if your website is small (5–10 pages), or if it’s more graphical and lacks text content.

Blogs are a natural link magnet that attracts inbound links if you write interesting, original and engaging posts. Adding “linkable” content to your site is the natural link building method. Link building is the most important aspect of search engine optimization (SEO) today. Experts have long said “content is king.” Blogs add content to your website on a regular basis and then they broadcast your message to the world via RSS.

In December of 1992, there were only 50 websites on the Internet. By June 2011, this has grown to over 340 million websites2. The World Wide Web continues to be more competitive. Most businesses have a website. . . or at least should. How do you compete and standout from the crowd?

The World Wide Web is like the largest trade show on earth. It is a marketplace that has 2.1 billion people attending globally3. It has over 340 million booths in the form of websites. This is 6 people for every booth (website). It truly is a place where every conceivable product and service is researched bought and sold.

According to a 2009 study by WebVisible and Nielsen Online, only 44% of small businesses have a website. Yet in today’s marketing landscape, every business today should have an online presence. Once online, each business needs a traffic strategy to promote their websites to Google. Blogs are the answer.

According to a Hubspot study of 1531 of their small and medium sized business customers, blogging shows some real benefits in the study, 795 businesses blogged and 736 didn’t. These results were received by the companies that blogged:

55% more visitors: Blogs broadcast their message via RSS rather than passively waiting for search engines to spider and index them. Regular blogging attracts new visitor traffic. More traffic arriving to a website means more visitors that could be converted to buyers or leads.

97% more inbound links: Blog naturally attract links because their content is new and original. Other bloggers will reference other blogs and websites with a link to support what they are blogging about.

434% more indexed pages: Each blog posting produces a new page. This is why adding a blog to an existing website is a great way to grow the size of a website with keyword rich content. Larger sites are usually rewarded with higher search engine rankings.

Blog marketing gives businesses other tangible results. Blogs build your brand awareness and build you as an authority in your market. Blogs build rapport with your audience as well as a relationship of trust. This makes you the natural person they turn to for help.