The Growth Handbook
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- Кальченко Кириллdeelde een impressie6 jaar geleden
скорее, не книга, а сборник основных мыслей из сотни статей по активации, ретеншну и тд. Ну такое)
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- denisbolshakovciteerde uit6 jaar geleden
I call this “The Law of Shitty Clickthroughs”, because it’s something that has been with us for a really long time and will continue to be. For all of us in marketing and growth, that means we have to continually find the fresh powder, because inevitably whatever worked in the past will no longer work. By the time a case study has been published on Medium about something that works, it’s probably done. Everyone still has to do it, but then you have to move beyond it. - Svyatoslav Yushinciteerde uit5 jaar geleden
There are probably many ways to tackle it, but here I’ll delve into how we approached it at 500px, which is roughly following this framework: - Svyatoslav Yushinciteerde uit5 jaar geledenYou need a metric that specifically answers this. It can be “x people did three searches in the past week.” Or “y people visited my site nine times in the past month.” Or “z people made at least one purchase in the past 90 days.” Whatever it is, it should be a signal that customers are using your product in the way you expected and that they use it enough so that you believe they will come back to use it more and more.
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