The Challenger Sale
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316 afgedrukte pagina’s
Impressies
- M. Irfan Hasandeelde een impressie7 jaar geleden
👍De moeite van het lezen waard💡Heel leerzaamThis book quiet changing my mindset in sales & marketing area. I think it's true in this tight competitiveness world, commercial insights-driven marketing is needed than ever before.
Citaten
- b3952001779citeerde uit8 maanden geleden
perfectly captures what Challengers ultimately must do: teach customers something new and valuable about their business—which is what they want—in a way that reliably leads to commercial wins for us—which of course is what we want. - Ryan Lexerciteerde uit4 jaar geleden
This is exactly where we see Relationship Builders struggle all the time. - Ryan Lexerciteerde uit4 jaar geleden• Rep offers unique and valuable perspectives on the market.
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