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Jim Blythe

100 Great PR Ideas. From leading companies around the world

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Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the world’s best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each PR idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.
237 afgedrukte pagina’s

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  • b7108948155citeerde uitvorig jaar
    KNOWING YOUR OPPONENT is one thing—defining them in the minds of your publics is another. Most PR exercises are about defining the organization in the minds of its publics, but this is only half the story, especially when one is confronted with a persistent opponent who cannot be placated.

    The problem is made worse by the fact that people often identify with the underdog, which means that direct attacks on opponents are very likely to backfire.
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    • Menna Abu Zahraciteerde uit3 jaar geleden
      The idea took off, and she now posts a new “episode” every Sunday. Eager YouTube viewers “tune in” each week to watch her paint, and she now has a worldwide following.
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      • Menna Abu Zahraciteerde uit3 jaar geleden
        An artist named Valentina from California decided to expand interest in her work beyond galleries. She wanted the opportunity to explain her thinking, and show people the process of making the artworks, so she had herself filmed actually painting a new work, and giving a running commentary.
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