To be successful, organizations must go so far as to break down their customer population and determine each individual groups’ desires, so they can meet their satisfaction requirements.
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Organizations must hone-in on the customers’ needs and competitors’ strategies
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For example, two famous ones are “Just Say No” and “No means No”.
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example, advertisements you see for colleges and university
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advertise for themselves to help build their brand.
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Doing this is promoting tourism in a specific city or state.
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several commercials on TV advertising California and all it has to offer.
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example, high profile plastic surgeons sell themselves through marketing to lure in new
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context of an image of a person or a brand.
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coordination of several activities to provide a specific type of experience.