Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It

display enough familiarity with the field

Most people who are shopping for a product or service won’t have the interest or ability to dig that deep. So when they discover that you’ve done the work for them, they’ll likely be grateful for your efforts and quick to recognize your superior expertise.

understand the hot-button issues that customers will care about, drawn from personal passion and experience, as well as conversations with other interested consumers.