You Are A Brand, 2nd Edition: In Person and Online, How Smart People Brand Themselves For Business Success

If you express your key message in an interesting way, it helps people see your point of view and makes you more memorable.

you express your key message in an interesting way, it helps people see your point of view and makes you more memorable.

The sixth secret of self-brands: Create a distinct visual identity that hammers in your brand message and is consistent at every touchpoint for a total brand experience.

People aren’t interested in messages and propaganda, but they are interested in being entertained or in learning something new that’s important and relevant.

Visual identity tells us whether a brand is expensive or cheap, fun or serious, unusual or commonplace. A brand’s visual presentation sells to us as adeptly as any salesperson does, sometimes even more so, and it’s the same with people.

you have explored ten self-brand strategies:

1. The Innovator

2. The Leader

3. The Maverick

4. The Identifier

5. The Engineer

6. The Expert

7. The Client Advocate

8. The Elitist

9. The Heir

10. The Crusader

ten self-brand strategies:

1. The Innovator

2. The Leader

3. The Maverick

4. The Identifier

5. The Engineer

6. The Expert

7. The Client Advocate

8. The Elitist

9. The Heir

10. The Crusader

ten self-brand strategies:

1. The Innovator

2. The Leader

3. The Maverick

4. The Identifier

5. The Engineer

6. The Expert

7. The Client Advocate

8. The Elitist

9. The Heir

For many people, doing something meaningful and significant is much more important than achieving the standard definition of success

The key ingredient in the Elitist mind-set is an unwavering belief in your superiority—that you are indeed an elite product that is hard to get and worth it.