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Donald Miller

Building a StoryBrand

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New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Dit boek is momenteel niet beschikbaar
228 afgedrukte pagina’s
Oorspronkelijke uitgave
2017
Jaar van uitgave
2017
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Citaten

  • Никита Черняковciteerde uit8 maanden geleden
    Empathetic statements start with words like, “We understand how it feels to . . .” or “Nobody should have to experience . . .” or “Like you, we are frustrated by . . .” or, in the case of one Toyota commercial inviting Toyota owners to engage their local Toyota service center, simply, “We care about your Toyota.”
  • Nastyaciteerde uit3 maanden geleden
    Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.
  • Nastyaciteerde uit3 maanden geleden
    Customers don’t generally care about your story; they care about their own.

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