They both derive from an idea developed by Peter Gollwitzer, a professor of psychology at Ne w York University, which he calls ‘implementation intentions’. Gollwitzer’s research focuses on those situations in which individuals seem to have an intention to do something, but then fail to implement the actions required to fulfil their goals. He realized that we are more likely to follow through on our intentions if we are able to make a cognitive connection between our anticipated future situation and the actions needed to fulfil our objective