The Creativity Code

“Creativity is about Finding Connection through Contrast.”

Connect the essence of an idea with the elements in your design using. For example here are some ideas you can use to connect emotionally to your design.

A.Symbolism

B.Awe/Inspiration

C.Justice/Safety

D.Light

E.Etc.

When entering a building, you can lower the ceiling of the entrance thus providing a feeling of compression and transition. You can release that tension by immediately opening up to a taller space after the entry

FLOW: Use iteration to uncover a hidden solution.

A.Find your inspiration: nature, history, ideas, etc.

B.Develop your skills: sketching, painting, and computer programs

3) CONTRAST: Use scale, color, texture, shape, and positioning to distinguish key elements.

A.Highlight

B.Emphasis

C.Value change and beats

Inspiration fills people with pride. It motivates them to do or be something more than they thought they could.

Contrasting is a great tool that can add value to your design when used well. Its primary function is to highlight/emphasize a major difference. What you choose to contrast often becomes the focus.

The process of iteration allows an idea to incubate in your mind. This incubation period allows the idea to penetrate your subconscious, where it forms new connections and creates stronger bonds between ideas.

To find useful ideas, it can be a good strategy to explore

People often like to connect to something larger than themselves. To do this, you could try to make your design convey awe or even inspire

Creativity can be abstract and sometimes hard to grasp, but buildings are physical manifestations of ideas and the process that formed them