How does their frequently asked question or their pain actually relate to your product?
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What are their frequently asked questions?
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When you know what drives them you can figure out how to solve their pain and how your product and service actually relates to the pain.
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Basically, what are their problems, what keeps them up at night.
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what I would do is to find as many sites as I can until I get at least two or three audience demographics of different websites because we want to make sure that there is a pattern.
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http://alexa.com. This company is owned by Amazon and has been around for a long time and if you recall this tool used to be free and they used to provide a lot of statistics for free but it is a paid subscription now – about $49/mo.
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Here you can get an idea of their spending habits, their retail spending, their online purchases.
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estimated income, spending methods
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ight now we're just gathering information and trying to figure out who this type of person is.
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As you can see they don't do a lot of shares and promotions but they do click a lot of ads.