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Sunil Gupta

Driving Digital Strategy

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A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point while also using lesser known examples to keep things fresh.A wealth of deep knowledge brought to bear on one of our biggest business challenges: we all know that there are many books on digital transformation. Sunil lives and breathes this material and has a wide view of the landscape from his perch at HBS.
Audience: The primary audience for this book is senior executives of large companies who are navigating their companies through digital transition.
Announced first printing: 25,000
Laydown goal: 4,500
Dit boek is momenteel niet beschikbaar
336 afgedrukte pagina’s
Oorspronkelijke uitgave
2018
Jaar van uitgave
2018
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Citaten

  • b1890610536citeerde uit4 jaar geleden
    direction may give the illusion of success in the short run without making any impact in the long run
  • b1890610536citeerde uit4 jaar geleden
    However, doing experiments without a road map or a sense of direc
  • b1890610536citeerde uit4 jaar geleden
    it is not uncommon to hear senior executives, be it from General Motors or Walmart, define their businesses, their industries, and their competition by the products they produce and sell.

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    Jonas
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