John F. Kennedy’s phrase: “Ask not what your country can do for you, but what you can do for your country.”
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perhaps to accept a certain definition of freedom, to assert a “right”, to offer hope, inspiration, practical support or simple guidance.
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They make their message clear and spend a great deal of time in preparation to ensure complete clarity – and they have a real, immovable passion for their subject.
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They want to say something useful and say it well, even if they find the process hard.
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They prepare and practise their craft
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good (as opposed to trite)
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Speed and brevity are much more important than they were fifty years ago or indeed ten years ago.
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changed. No modern political leader would write a speech running to tens of thousands of words, as Emmeline Pankhurst and Nikita Khrushchev did, w
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The same applies to the modern nature of conferences, business seminars and events of all shapes and sizes.
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Certainly, the expectations of modern audiences have changed and speechmakers have had to adapt. It was ever thus.