Disrupted

Grow fast, lose money, go public. Th

similar to those used by cults, the creation of special language being one example.

Those guys assembled an old-fashioned phone sales operation, with an army of low-paid telemarketers who would badger companies into signing up for a one-year subscription.

Online marketing is not quite as sleazy as Internet porn, but it’s not much better, either.

are small-business owners, so maybe they don’t know any better.

lovable marketing conten

One of our assignments involves inventing a fake company and fake product and then crafting an email campaign to sell the product.

Lead nurturing” is a big thing in the world of online marketing

subscription. The salespeople targeted small business owners, whose needs were relatively simple and who were, typically, not very tech savvy

made up my mind. The tech market is going crazy again, and this time I’m not going to sit on the sidelines and write about it. I’m going to work at a start-up. I am going to feed the ducks, or surf the tsunami, and maybe I will fall off my surfboard and drown, or maybe, I don’t know, I’ll get eaten by ducks, but to hell with it—I’m going to try.