Design Engineering Handbook

It’s a question of building the right thing versus building the thing right.

Organizations that practice design engineering observe the following principles:

Value. Does our product add value and solve problems for our users?
Usability. Can users figure out how to use it?
Feasibility. Will engineers be able to build the features within the time, resources, and technology available?
Business Viability. Will this solution benefit the business?

The ability to quickly innovate, experiment, and iterate can mean the difference between success and failure.