Total Competition

Observation 15. Strategy can be studied and applied.

Observation 12. Strive for simplicity, manage complexity.

Observation 13. People innovate naturally.

Observation 14. There is a place for data – and intuition.

Observation 9. Develop and apply a set of rhythms and routines.

Observation 10. Just adopt!!

Observation 11. Define the line – and own it.

Observation 5. Embrace humility.

Observation 6. Invest in people and culture.

Observation 7. Take the measure of time.