Reinventing You

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A step-by-step guide to reinventing you
Are you where you want to be professionally?
Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey.
In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make.
Mixing personal stories with engaging interviews and examples from well-known personalities—Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others—Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want.

Careers Self-Help Personal Growth Motivational Business

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202 afgedrukte pagina’s

Oorspronkelijke uitgave: 2013
Jaar van uitgave: 2013

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Next, identify the people you’ll be reaching out to. Whereas a coach who has been hired to interview people about you has license to talk to people in your organization, you need to be more careful if you’re doing your own assessment (plus, you don’t want to tip your hand if you’re considering a move away from your current employer). Focus on friends, colleagues, and family members who know you well and whom you can trust to give you honest feedback (no frenemies need apply). Phyllis Stein, the former director of Radcliffe College Career Services at Harvard University, suggests identifying up to twenty people who exemplify the interests, skills, and values you admire—preferably a geographically diverse assortment of men and women in different fields—to get the broadest perspective possible.
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But really what we’re talking about is something that’s always existed: your reputation. What do people think of you? What do they say when you leave the room? Understanding that, and identifying any gaps between the current reality and where you want to be in the future, is critical to beginning your reinvention process.
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’ll walk you through concrete ways you can demonstrate your expertise, impress the major players, and prove your worth. Every art student has a portfolio ready to be shown at a moment’s notice. It’s no different in the business world; no one will believe you’re serious unless you begin to create content that demonstrates your expertise. That allows potential customers or employers to test-drive your approach before they make a large commitment. (If you’re a graphic designer, having contacts check out an image gallery of corporate logos you’ve created may inspire them to send you that major new account.) I’ll go over strategies such as how to leverage your online brand, affiliate with brand-name organizations in your field, get published in major journals, build credibility through assuming leadership positions, and more
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