Be Obsessed or Be Average

The key is to be honest with yourself. If you have a problem with anything in life, the first thing to do is admit it. If you are constantly haunted by money, admit that. Only then can you switch your scarcity thinking into abundance thinking

Don’t experiment with every idea you, your family, or your staff have when those ideas have never been tried, tested, or proven. I’m not saying don’t experiment; just experiment while you are working full steam on things that you know work. Why try someone else’s playbook when you have one that is paying off?

Confidence is vital not only to staying on course but also to setting the course, reinforcing that course for everyone, and then making sure you win. The best way to gain confidence is to dominate your space and everything in it.

your employees’ thinking, your competitors’ thinking, and the public’s thinking, then you own the space.

I first wrote about the concept of domination in my book If You’re Not First, You’re Last. Most people misunderstood what I meant by “domination.” They thought I was talking about overcoming the competition. But true domination—and true obsession—starts with dominating yourself.

It might seem easy, but many people never master this concept: You can’t dominate your business or life—hell, you can’t even create a corporate or family culture—unless you dominate your own mind-set.