Be Obsessed or Be Average

The key is to be honest with yourself. If you have a problem with anything in life, the first thing to do is admit it. If you are constantly haunted by money, admit that. Only then can you switch your scarcity thinking into abundance thinking

Don’t experiment with every idea you, your family, or your staff have when those ideas have never been tried, tested, or proven. I’m not saying don’t experiment; just experiment while you are working full steam on things that you know work. Why try someone else’s playbook when you have one that is paying off?

Confidence is vital not only to staying on course but also to setting the course, reinforcing that course for everyone, and then making sure you win. The best way to gain confidence is to dominate your space and everything in it.

your employees’ thinking, your competitors’ thinking, and the public’s thinking, then you own the space.

I first wrote about the concept of domination in my book If You’re Not First, You’re Last. Most people misunderstood what I meant by “domination.” They thought I was talking about overcoming the competition. But true domination—and true obsession—starts with dominating yourself.

It might seem easy, but many people never master this concept: You can’t dominate your business or life—hell, you can’t even create a corporate or family culture—unless you dominate your own mind-set.

What is your money mantra?
What do you think about money?
How much is a lot of money to you?
How much is too much money?
How much is too little money?
What are your negative ideas about money?
Do you spend most of your time trying to save money?
How much time do you spend connecting with new money?
How do you act when you see the price of something in a store or at a restaurant

Most of us are brought up poor or middle class and then left to live the rest of our lives with the beliefs of the poor and the middle class. #BeObsessed @GrantCardone

I believe that your fanatical, all-in mentality, which everyone has caused you to doubt, is not the problem. Doubt is the problem. Doubt is the most dangerous and insidious form of mental terrorism on this planet. Doubt damages people, organizations, marriages, and dreams. It’s certainly been the biggest problem in my life

CREATE COMPANY MOTTOS
Come to my offices in Miami and you will see our company mottos everywhere. I surround my people with my beliefs and sayings. Every door to every office has a sign that speaks a particular message to that department.

“We’re in a hurry to serve.”
“Success is my duty.”
“I refuse to let the customer not do business with us.”
“No one can buy a lower price.”
“When value exceeds price, people make decisions.”
“If the buyer doesn’t buy, it’s our fault, not theirs.”
“I refuse not to call my customer back, even if they tell me not to.”
“Not buying my product costs you more than buying my product.”
“I do more than is asked of me.”
“I don’t need to be here forever but I will be all here today.”
“I refuse to show up average.”

The point is to immerse yourself in knowledge. Don’t just drink the Kool-Aid—swim in it. Then make sure the people who live in your home and work at your company are reading the same material.

Don’t drink the Kool-Aid—swim in it.

You need to face, master, and channel your obsessions into an engine of massive, energized momentum for the success you desire. Set your course of possibility. And then fuel your engine with the highest-octane stuff you can get your hands on.

Many people admire my drive—my constant, nonstop push, my ability to stay the course long after others would have taken time off. They ask me: “What drives you?” This might be the most important question for anyone to answer. For me it’s an ongoing, moment-by-moment effort to feed the beast and starve the doubt.