“A collection of valuable tips to better manage your online presence”.
Thanks to this book you will learn to:
✔ Find your ‘social motivation’
✔ Make your brand known online
✔ Understand the sales funnel
✔ To use social to increase sales
✔ To understand if your service is suitable for online marketing
✔ Learn about social CRM
✔ The basics of personal branding
✔ To have a clear and measurable focus
✔ How to choose the perfect social
✔ To know your audience better
✔ The indispensable apps for managing your social networks
✔ How to carry out a SWOT analysis in an intelligent way
✔ How to analyse the online presence of a brand
✔ How to boost your social media presence
✔ The skills needed to work with social media
… and much more!
TABLE OF CONTENTS
Find your social-motivation and leave nothing to chance
Brand Awareness: make your brand known
The sales funnel
Social networks to increase the sales of your product or service
The tip: not all products are suitable for online sales
Social Customer Care: helping the customer before and after the sale
Are you a professional? Set up a ‘Personal Branding’ strategy
No one forbids you to open a social profile just for fun
The golden rules of your social presence
How to choose the perfect social network (and generate loyal users)
The deadly sins of marketing
Do you really know your audience? An exercise to focus you
Do you still need a website?
Essential apps for managing social channels
How to carry out a professional SWOT analysis
How to analyse a competitor’s online presence
How to boost your social media presence
Why you should start storytelling on social media
5 techniques for generating creative ideas
Creative processes for successful brand naming
What skills does a digital creative need to get a job today?
A small dictionary of web marketing
