In this book, we'll address issues related to the seemingly 'out of control' spread of some online stories and videos. From Gagnam Style to the Ice Bucket Challange … How come some stories take root and others don't?
What makes a piece of content go viral?
How does the winning idea come about?
How does it spread?
Is it a replicable phenomenon?
We will analyze together the principles that push users to press the 'share' button, the emotional levers to activate and how to generate word of mouth on the Net.
A book for all those who want to discover the principles of emotional persuasion on the Internet.
Suitable for web copywriters, social media managers, entrepreneurs, creatives and all those who are facing for the first time to this fascinating discipline.
TABLE OF CONTENTS
Introduction
The Concept of Social Virality
Emotional Engagement: Empathy, Stimuli, Feelings
How to Find the Creative Idea that Works
Side Actions to Achieve Goals
Monetizing the Economic Return of a Lucky Story
Format Replicability and Parodies
Talent and Originality. What Makes You Special?
Drivers for Sharing: Social Currency
Generate Word of Mouth with Strong and Frequent Stimuli
Positive, Negative Emotions and Physiological Excitement
“Monkey Sees, Monkey Copies. The importance of public visibility
Stimulating Sharing by Focusing on Practicality and Utility
Creating a Magnetic Story Around Your Product
