Digital Communication

This book provides a framework for you who looking to profits and increasement sales by new form of communications, social media. This is a great introduction to social networking tools.

An easy to read book that perfect to beginner marketers. This is an essential guide that will give you an overview for your social media marketing choices, latest trends in social media marketing and some tips to creating social media marketing campaigns.

This book is aimed for marketing professionals with traditional background. It's also useful for beginners who starting their marketing journey with many tools. You can also get answers for some social media topics, such as branding, how to measure and monitoring your brand and social media engagement.

If you working for brand who have millenials as main target audience, you should read this book. In this book you will learn how millenials differ from earlier generations. You will get best practices to manage millenials as well.

"Of course, you're not old. But if you were born before 1978, you need some new management techniques."

This remarkable book shows you how to get life with meaning and purpose. Chris Guillebeau gave us his example from what he earn in this life. Chris prepared this book by identified around 1,500 individuals who have built businesses earning $50,000 or more from a modest investment. Then he's chosen to focus on 50 most intriguing case studies from that group.

Chris's key principles is: If you're good at one thing, you're probably good at something else. Never teach a man to fish -sell him the fish instead. In the battle between planning and action, action wins.

This book focused on the fusion of leadership, how to create movements and marketing campaigns based on word of mouth. A killing quote comes this book: "Life is too short to fight the force of change. Life is too short to hare what you do all day. Life is way too short to make mediocre stuff. And almost everything that is standard is now viewed as mediocre."

This book made me realize about marketing and PR as core of new media. Every marketers should read this book to find how to handle PR and marketing through this transition era.

With over 100 practical tips and insights, Kawasaki and Fitzpatrick gave a strategy to focused and your presence on many social media platforms. Welcome to the art of social media!

A must read book for digital practitioners, agency and advertising people. This book tells you more about how marketing world changes fast and how to adapt with it. Also there are more than 20 success stories from local and international brands.

Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. Marketers plan for the "right hook" by "jabbing" their customers with messages. Great "right hooks" leads to traffic, sales or another objectives.